SOCIAL MEDIA

Creative strategy meets storytelling. Here’s how I blend insights with innovative ideas to create content that resonates.

On my TikTok @mikaelagilll, I stay hands-on with trends by using it as a space to test hooks, formats, and storytelling. A standout moment was my Nana opening a Christmas gift (8M+ views), which I capitalised on through comment engagement and follow-up content to drive reach. I didn’t create my personal TikTok to grow in a niche but to prove that a small account can still spark big results. This feedback allows me to test and learn so I can bring a data-backed approach to the brands I work for.

751%

Engagement rate

17262

Average likes per post

2296

Followers

TIKTOK ACCOUNT METRICS

REMEDY DRINKS

SOCIAL CONTENT

Remedy’s tone of voice is very humorous and playful, which allowed me to think outside the box when creating content for our audience. From asking recipe creators to try their hand at kombucha dressings and infused ice cream, to putting a unique spin on both new and old trends, I found that engagement improved when we leaned into the wacky and wonderful.

GRAPHIC DESIGN CONTENT

I couldn’t have done it without a little help from my friends (AKA the in-house graphic designer). I planned the creative strategy for social media campaigns and reactive trend posts, working alongside the designer to create visuals like the Valentine’s card and the kombucha egg (pictured below).

I helped bring shoots to life by juggling props, managing vendors, creating mood boards (and yes, by becoming a hand model).

“

Brands come out in force for April Fools: Here are 12 of the best

— Emma Elsworthy, Smart Company

— Veronica Levinsky, Head of Marketing at Copyfolio

SWINBURNE

Total Views: 2.5m

Total Views: 1.6m

Total Views: 1.3m

Total Views: 251k

Project details

As Swinburne’s Social Media Advisor, I led the charge on creating fun, relatable, and shareable content that resonated with students and boosted engagement across platforms. From producing viral videos to growing TikTok by 4.5K, Instagram by 4.8K, and LinkedIn by 8K in just six months, my strategy combined humour with real student stories to spark conversation in the comments and broaden Swinburne’s reach. Above is a selection of the highest performing posts in this series.