Hi, I'm Mikaela

I’m a Melbourne-based social media specialist who believes the best content is both beautifully told and backed by data.

From launching high-growth campaigns at The Department of Health and Swinburne University to running influencer programs and EDMs at Remedy Drinks, I built digital strategies that connected and converted. With experience across Australia and London, I’ve worked with brands big and small, managing content, community, and campaigns that cut through. Whether it’s crafting a scroll-stopping reel, building a welcome email flow, or leading a multi-channel launch, I am passionate about connecting brands with people.

In my spare time, I like to use my personal TikTok to test ideas and gather audience insights to continually improve the content I create in a professional capacity.