Hi, I'm Mikaela

I’m a Melbourne-based social media specialist who believes the best content is both beautifully told and backed by data.

From launching high-growth campaigns at Swinburne to running influencer programs and EDMs at Remedy Drinks, I built digital strategies that connected and converted. With experience across Australia and London, I’ve worked with brands big and small, managing content, community, and campaigns that cut through. Whether it’s crafting a scroll-stopping reel, building a welcome email flow, or leading a multi-channel launch, I am passionate about connecting brands with people.

Due to confidentiality agreements with freelance clients, the relevance of certain industries, and the internal nature of some marketing projects, not all of my freelance work is showcased here. However, I’m more than happy to discuss these experiences and how they contribute to my skill set in a conversation.