I have hands-on experience in influencer management, overseeing end-to-end execution from concept to delivery.
This includes creating custom gift boxes aligned with campaign goals, briefing influencers and their agents, and working closely with both agencies and in-house teams to keep communication consistent and on-brand. At Remedy, I onboarded over 150 athletes and influencers into the VIP Program—managing content briefs, product send-outs, and ongoing relationships across a PR list of 550+ using platforms like Klear and Meltwater.
PR GIFTING
Shots launch campaign: Gifting campaign to 300+ influencers and media contacts
Sodaly launch campaign: 80+ new influencers on boarded to reach a more mainstream audience (total gifting of 750 influencers and media)
Remedy Drinks Summer Starter pack: managed end-to-end process with designers and suppliers to create bespoke merch including a bucket hat, glass and ‘Kombuno’ card game. While I don’t have access to campaign metrics, over 300 gifted influencers reposted the Remedy Summer Pack across Instagram and TikTok, helping amplify our reach organically.
INFLUENCER COLLABORATIONS
Sammy Robinson
Alex Fevola
Em Davies
PRESS HIGHLIGHT
I wrote the press release that was picked up by multiple outlets and led to a feature piece in The Age.